Taylor Handfelt, Certified Floral Designer (CFD) - Owner, Creative Director 

From a young age, Taylor has been captivated by the beauty and symbolism of flowers. Whether arranging, growing, or studying them, her deep love for nature has always been at the heart of her journey. This passion led to the creation of Piney Rose, where she seamlessly blends artistry and nature into something truly special.

As a devoted mom to three daughters and wife to her husband, Cullen, Taylor is no stranger to balancing life’s many roles. She comes from a long line of entrepreneurs, which has shaped her hardworking and driven spirit. Known for crafting arrangements that speak louder than words, Taylor has an innate ability to capture the emotions and personalities of her clients through flowers, making each creation uniquely personal and deeply meaningful.

Her arrangements are not just flowers—they are heartfelt expressions of love, joy, and celebration, each one carefully designed to reflect the stories of those they’re meant for.

Cullen Handfelt - Chief Financial Officer, Director of Operations

Cullen is the strategic force and often the driving energy behind Piney Rose. With years of experience in sales and the corporate world, he brings a wealth of knowledge and a keen business acumen to the company. His passion for travel also influences the unique, global touch he adds to Piney Rose’s vision, constantly drawing inspiration from new cultures and experiences.

When it comes to running a business, Cullen places a high value on exceptional customer service—something that comes naturally to him, thanks to his outgoing and personable nature. As a proud Aggie alum with a degree in Industrial Distribution, Cullen’s education and professional background empower him to approach challenges with both precision and creativity.

Outside of work, Cullen is an avid fisherman and outdoor enthusiast. He cherishes the opportunity to unwind in nature, where he draws inspiration and peace, ready to tackle the next chapter of his work with renewed energy.

Naomi is the General Manager at Piney Rose, an artist and lifelong learner who loves creativity, her family, and finding new ways to bring ideas to life. She sees leadership as a privilege and is passionate about creating a team environment where people feel supported, valued, and inspired to do their best work. Having been part of Piney Rose since its earliest days in Taylor and Cullen’s dining room, Naomi has loved watching the company grow and make an impact in the community. Her favorite flower is the cosmos, and outside of work you’ll find her painting, enjoying matcha, or trying something new - most recently, an adult ballet class!

Sherry, affectionately known as Sher or Sher Bear, is the Workflow Manager at Piney Rose and has been part of the team through nearly every chapter of her floral career. She discovered her love for flowers at 40 and has grown from freelancer and floral designer to wedding director and now Workflow Manager, learning everything she knows from Taylor. Sherry loves creating large-scale arrangements, keeping the team running smoothly, and most of all, seeing the joy Piney Rose brings to its customers. A lifelong traveler and self-proclaimed thrift and antique shopping enthusiast, Sherry’s favorite flower is the O’Hara rose and her favorite color is emerald and forest green.

Emily

Jade is a wife, mom, and dog mom to three pups who loves spending time outdoors with her family and playing pickleball. As one of the first points of contact for Piney Rose customers, she loves creating meaningful experiences and going above and beyond to brighten someone’s day. Jade brings an empathetic, witty, and kind personality to the team and loves the creativity and variety that comes with working in the floral industry. Her favorite flower is the dahlia, and she dreams of traveling to Italy!

Hailey is the Marketing Coordinator at Piney Rose and a junior nursing student at the University of Alabama. Having started at Piney Rose in high school after celebrating her 14th birthday at the shop, she has grown alongside the team and developed a passion for creativity, content, and connecting with customers. Outside of work and school, Hailey loves walking her golden retriever, Bubba, and dreaming of her next trip to Italy. Her favorite flower is the poppy, and she brings a positive, creative energy to everything she does!

Kira has a passion for weddings, flowers, and creating meaningful experiences that bring people together. She especially loves wedding design and the opportunity to help make one of the most important days in someone’s life feel unforgettable. Kira is known for being kind, reliable, and genuine, and she loves paying attention to the little details that make every experience special. Her favorite flowers are Queen Anne’s Lace and ranunculus, and when she’s not at Piney Rose, you’ll probably find her at an estate sale or dreaming of the Maldives!

Madalyn is a marketing graduate from the University of Arkansas with a passion for flowers, creativity, and bringing beautiful ideas to life. She loves creating meaningful floral designs, connecting with customers, and especially bringing galas and events together from vision to finished detail. Outside of Piney Rose, Madalyn loves traveling, and her favorite flower is the Stargazer Lily. We’re so excited to have her creative energy and love of flowers on the Piney Rose team!

Meredyth is a senior in college pursuing a degree in Religion and a passionate floral designer who loves being active, baking, and spending time with friends and family. She especially loves creating everyday arrangements, working on events, and finding meaningful ways to care for customers through every season of life. Meredyth brings a detailed, empathetic, and level-headed spirit to the Piney Rose team, and her favorite flower is the mini green hydrangea. Outside of work, she’s a proud dog mom to two Irish Setters and loves a good cookies-and-cream milkshake!

Christa

Ashton

Claire

Kayley is a floral designer and junior at Durham University in England who loves travel, floral design, volleyball, and trying new foods. Inspired by her best friend Hailey, she fell in love with floral design and especially enjoys creating everyday arrangements tailored to each occasion. With three passports and a love for adventure, Kayley brings a relaxed, funny, and adventurous spirit to the Piney Rose team. Her favorite flower is the O’Hara rose, and she dreams of exploring Africa someday!

Desserie

Jared

Sydney loves hiking, traveling, and spending time outdoors, and she is excited to be part of the Piney Rose team after moving back to the States. She especially enjoys organizing flowers and connecting with customers, while bringing her creativity to everyday arrangements and customer experiences. A seasoned traveler, Sydney has visited 40 countries and hiked on four continents! Her favorite flower is the lily, and she dreams of exploring Croatia someday.

Reese

Eliana is a senior at Legacy Preparatory Christian Academy, varsity cheerleader, Student Ambassador, and NHS Vice President. She loves flowers, creativity, and making people feel special, and she especially enjoys weddings, everyday arrangements, luxury events, and creating a memorable customer experience. Her favorite flower is the hydrangea, and she dreams of traveling to Florence, Paris, and Santorini. Eliana brings an outgoing, hardworking, and funny energy to the Piney Rose team!

Ella