Piney Rose is a full service floral design studio that takes pride in every colorful detail of each arrangement.  We strive to make our customers happy and believe in curating moments and seasons of memories that will last a lifetime.  We offer daily deliveries in the local area for all occasions as well as flower subscriptions for local flower lovers and companies.  Our unique arrangements reflect the creative mindsets of our team and their love for Piney Rose.

Husband and Wife duo Cullen and Taylor Handfelt brought Piney Rose to life in 2016.  Their dedication, hard work and motivation is the backbone of Piney Roses’ exceptional reputation for the freshest flowers, unique designs and outstanding customer service.  When ordering flowers for weddings or any other occasion, we assure you that your experience will be enjoyable and your flowers will be extraordinarily one of a kind.

 

WHATS IN THE NAME?

Piney Rose symbolizes the great Pineywoods of the East Texas region and The Woodlands, a charming town in the trees, which is the place we call home.  We wanted to incorporate both a masculine and feminine side of the name, resembling the perfect marriage of the two founders, Cullen and Taylor.

We believe in curating moments and seasons of memories that endure a lifetime. We honor both the wild and steady forms of love, knowing each deserves recognition. We find beauty in the everyday—whether in nature or in people—and believe no act of kindness is too small. Every gesture of love reflects the one who loved us first.

We embrace selflessness, always seeking opportunities to put others first. We believe in taking risks, knowing that the reward may not always be what we expect, but that growth is found in the journey. We champion the courage to blaze your own trail and avoid the trap of comparison. It is never too late to begin anew, for each day brings mercy and fresh possibilities.

We are passionate about flowers, seeing them as a powerful reminder of how God renews all things, provides for us, and orchestrates a season for everything.

Piney Rose Mission Statement

Taylor Handfelt, Certified Floral Designer (CFD) - Owner

From a young age, Taylor has been captivated by the beauty and symbolism of flowers. Whether arranging, growing, or studying them, her deep love for nature has always been at the heart of her journey. This passion led to the creation of Piney Rose, where she seamlessly blends artistry and nature into something truly special.

As a devoted mom to three daughters and wife to her husband, Cullen, Taylor is no stranger to balancing life’s many roles. She comes from a long line of entrepreneurs, which has shaped her hardworking and driven spirit. Known for crafting arrangements that speak louder than words, Taylor has an innate ability to capture the emotions and personalities of her clients through flowers, making each creation uniquely personal and deeply meaningful.

Her arrangements are not just flowers—they are heartfelt expressions of love, joy, and celebration, each one carefully designed to reflect the stories of those they’re meant for.

 

Cullen Handfelt - Director of Operations

Cullen is the strategic force and often the driving energy behind Piney Rose. With years of experience in sales and the corporate world, he brings a wealth of knowledge and a keen business acumen to the company. His passion for travel also influences the unique, global touch he adds to Piney Rose’s vision, constantly drawing inspiration from new cultures and experiences.

When it comes to running a business, Cullen places a high value on exceptional customer service—something that comes naturally to him, thanks to his outgoing and personable nature. As a proud Aggie alum with a degree in Industrial Distribution, Cullen’s education and professional background empower him to approach challenges with both precision and creativity.

Outside of work, Cullen is an avid fisherman and outdoor enthusiast. He cherishes the opportunity to unwind in nature, where he draws inspiration and peace, ready to tackle the next chapter of his work with renewed energy.

Meet The Team

Sherry Fontenot, Certified Floral Designer (CFD) - Wedding Director

 

 

Naomi Habegger - Creative Director

SUBSCRIBE TO OUR NEWSLETTER

Recieve our latest weekly releases, offers, guides and more.

Thank you!